Drilldown Panels
Every card in the GSEO Dashboard supports drilldown panels — slide-over panels that reveal detailed data, breakdowns, and analysis beyond what the card summary shows.
How to Open a Drilldown
Click the expand icon (maximize arrow) on any card header. A panel slides in from the right with the full detailed view.
What Drilldowns Include
Depending on the card, drilldown panels may contain:
Data Tables
Full tabular data with sorting and filtering. See every data point behind the card's summary metrics — individual queries, brand-by-brand breakdowns, platform-level details.
Platform Breakdowns
Side-by-side comparison of how each AI platform (ChatGPT, Claude, Gemini, Perplexity) handles the same data. Identify platform-specific patterns and opportunities.
Competitive Matrices
Multi-brand comparison grids showing how every tracked brand performs on the drilldown's specific metric. Quickly spot leaders, laggards, and your relative position.
Sentiment Analysis
Detailed sentiment breakdowns with:
- Positive/neutral/negative distribution
- Sentiment by platform
- Sentiment by query type
- Specific language examples
Statistical Summaries
Aggregated statistics including averages, medians, ranges, and distributions. Useful for understanding the spread of your data, not just the headline number.
Platform Intelligence
AI-generated insights specific to the drilldown context. These highlight the most important patterns and anomalies in the detailed data.
Drilldown Types
| Card | Drilldown Shows |
|---|---|
| Brand Visibility | Per-brand mention counts, platform breakdown, trend data |
| Share of Voice | Detailed SOV by platform, by intent, by query |
| Sentiment | Sentiment distribution, platform comparison, language examples |
| Competitive Position | Full ranking table, gap analysis, head-to-head |
| Platform Comparison | Per-platform metrics for all brands |
| Journey Stage | Stage-level competitive analysis, funnel metrics |
| Content Gaps | Detailed gap list with recommendations |
| Source Citations | Full domain list, citation types, concentration analysis |
Tips
Drilldowns are designed for investigation. When a card shows something interesting (a spike, a drop, an anomaly), open the drilldown to understand why. Then use the AI Chat to ask follow-up questions.
- Use drilldowns to validate hypotheses — "Is my sentiment drop coming from one platform or all of them?"
- Sort tables by different columns to find patterns
- Compare platforms to identify platform-specific optimization opportunities
- Drilldowns update when you change the date range or configuration in the header