Benchmark Metrics
This page explains every metric available in Industry Benchmark reports and how to interpret them.
GSEO Score
The same composite score used in project dashboards, but calculated for every brand in the category. In a benchmark context, GSEO Scores let you compare all brands on a single, standardized scale.
| Score Range | Interpretation |
|---|---|
| 80-100 | Category leader — AI platforms strongly favor this brand |
| 60-79 | Strong performer — solid AI presence with room to grow |
| 40-59 | Average — present but not prioritized by AI |
| 20-39 | Weak — limited AI visibility, likely losing to competitors |
| 0-19 | Critical — barely present in AI responses |
Share of Voice
The percentage of total AI mentions that go to each brand. In a benchmark with 10 brands, a 20% share of voice means that brand accounts for 1 in 5 of all AI mentions in the category.
What to look for:
- Is the market concentrated (one brand dominates) or fragmented (mentions spread evenly)?
- Which brands punch above their weight relative to their market share?
- Are there emerging brands gaining disproportionate AI visibility?
Sentiment Distribution
How positively AI platforms describe each brand, broken down into:
- Positive — Favorable language, active recommendations
- Neutral — Factual mentions without strong opinion
- Negative — Unfavorable language, criticism, warnings
What to look for:
- Brands with high mentions but negative sentiment (vulnerable leaders)
- Brands with low mentions but very positive sentiment (hidden gems)
- Category-wide sentiment patterns (is the whole category viewed positively or negatively?)
Platform Comparison
How each AI platform (ChatGPT, Claude, Gemini, Perplexity) treats the category differently:
- Which platform mentions the most brands?
- Which platform has the strongest preference for specific brands?
- Are there platform-specific biases?
Platform comparison is especially valuable for identifying platform-specific opportunities. If a brand dominates on ChatGPT but is weak on Claude, there's a specific optimization opportunity on Claude.
Position Tracking
Average ranking position for each brand across all queries. Position 1 means the brand is mentioned first; position 5 means it's mentioned fifth.
What to look for:
- Brands that are mentioned often but in low positions (high visibility, low authority)
- Brands that are mentioned rarely but always first (niche authority)
- The gap between position 1 and position 2 (how dominant is the leader?)
Query Performance
How brands perform across different query types:
| Query Type | What It Reveals |
|---|---|
| Informational | Which brands AI considers category authorities |
| Transactional | Which brands AI recommends for purchase |
| Comparison | Which brands win head-to-head matchups |
| Navigational | How well AI knows each specific brand |
Content Gaps (Category-Wide)
Topics and queries where the category has gaps — areas where AI platforms lack good information or where no brand has established authority. These represent opportunities for any brand to claim ownership.
Citation Sources
Which websites and publications AI platforms reference most for this category. Understanding the source landscape tells you where to focus content and PR efforts.
Price Positioning
How AI platforms position each brand's pricing tier (budget, mid-range, premium, luxury). Reveals whether AI's price perception matches reality and how brands are positioned relative to each other.