Selecting AI Platforms
EYE queries multiple AI platforms simultaneously to give you a complete picture of your brand's AI presence. Each platform has different training data, different biases, and different user bases — so your brand may perform very differently across them.
Supported Platforms
| Platform | Provider | Key Characteristics |
|---|---|---|
| ChatGPT | OpenAI | Largest user base (200M+ weekly users). Broad general knowledge. Strong product recommendations. |
| Claude | Anthropic | Known for nuanced, detailed responses. Strong on analysis and comparison. Growing enterprise adoption. |
| Gemini | Integrated with Google's knowledge graph. Strong on factual accuracy. Growing consumer adoption. | |
| Perplexity | Perplexity AI | Search-focused AI with real-time web access. Cites sources explicitly. Growing rapidly for product research. |
Platform Differences
The same query can produce very different results across platforms:
Example: "Best sensitive toothpaste"
- ChatGPT might recommend Sensodyne first, citing its clinical heritage
- Claude might provide a balanced comparison of 4-5 brands with pros/cons
- Gemini might pull from Google Shopping data and recent reviews
- Perplexity might cite specific review articles and provide source links
This is why monitoring all platforms matters — optimizing for one doesn't guarantee results on others.
Which Platforms to Select
We recommend selecting all four platforms for the most comprehensive analysis. Each platform reaches a different audience and may have different perceptions of your brand.
Select All Four When:
- You want the most complete picture of your AI presence
- You're establishing a baseline for the first time
- Your customers use multiple AI platforms
- You need comprehensive competitive intelligence
Select Specific Platforms When:
- You know your audience primarily uses one platform (e.g., enterprise users on Claude)
- You want to run a faster, more focused analysis
- You're debugging a specific platform issue (e.g., negative sentiment only on ChatGPT)
- You have limited monthly runs and want to conserve them
Platform-Specific Insights
The Brands and Prompts tabs in your dashboard break down performance by platform, so you can see:
- Which platform gives you the highest visibility
- Which platform has the most positive sentiment about your brand
- Which platform recommends competitors more often
- Which platform provides the most accurate information about your products
This platform-level intelligence helps you prioritize where to focus your optimization efforts.
Platform Evolution
AI platforms update their models frequently. A platform that barely mentions your brand today might recommend you strongly after a model update — or vice versa. Regular analysis runs help you catch these shifts early.