Brands & Share of Voice
The Brands tab is your competitive intelligence hub — showing exactly how your brand stacks up against competitors across all AI platforms.
Share of Voice
The headline metric: what percentage of total AI mentions go to your brand vs. competitors.
Example: If AI platforms mention 5 brands a total of 200 times, and your brand is mentioned 50 times, your share of voice is 25%.
Share of voice is broken down by:
- Overall — Across all platforms and queries
- By platform — ChatGPT, Claude, Gemini, Perplexity individually
- By intent — Informational, transactional, comparison, navigational queries
- Trend — How your share has changed over time
Competitive Positioning
A ranked view of all tracked brands showing:
| Metric | What It Shows |
|---|---|
| Rank | Your position relative to competitors (1st, 2nd, 3rd...) |
| Mentions | Total times each brand is mentioned |
| Avg. Position | Average position in AI responses (lower = better) |
| Sentiment | Overall sentiment score per brand |
| Visibility Rate | Percentage of queries where the brand appears |
Brand vs. Product Analysis
AI platforms sometimes mention your brand name (e.g., "Sensodyne") and sometimes your specific products (e.g., "Sensodyne Pronamel"). This analysis shows:
- How often AI mentions the brand vs. specific products
- Which products get the most AI visibility
- Whether competitors are mentioned at the brand or product level
If AI platforms mention your competitors' specific products but only your brand name generically, it may indicate that competitors have better product-level content and differentiation in AI training data.
Head-to-Head Comparisons
Select any two brands for a direct comparison showing:
- Side-by-side mention counts
- Sentiment comparison
- Platform-by-platform breakdown
- Query-level wins and losses
- Strengths and weaknesses of each brand
Gap-to-Leader Metrics
How far you are from the category leader on each dimension:
- Mention gap — How many more mentions the leader gets
- Position gap — How many positions higher the leader ranks
- Sentiment gap — Difference in sentiment scores
- Visibility gap — Difference in visibility rates
These gaps directly inform your Action Plan — the bigger the gap, the higher the priority.
Platform Comparison
Which AI platforms favor which brands. This reveals:
- Platforms where you're strongest (focus on maintaining)
- Platforms where competitors dominate (focus on improving)
- Platform-specific biases and preferences
- Opportunities to gain ground on specific platforms