Action Plan
The Action Plan is an AI-generated, board-level strategic playbook that turns your GSEO data into specific, prioritized wins. It's the bridge between understanding your data and actually improving your AI visibility.
How It Works
Click Generate Action Plan in the Action Plan tab. The AI ingests your entire dashboard:
- GSEO Score and component breakdown
- Competitive landscape and share of voice
- Content gaps and missed opportunities
- Customer journey funnel performance
- Source citations and influence points
- Price positioning intelligence
- Historical evolution and competitor momentum
From all of this, it produces 15-20 hyper-specific actions — not generic advice, but concrete steps referencing your actual data, competitors, and market.
What Each Action Includes
| Field | Description | Example |
|---|---|---|
| Title | Specific, actionable task | "Publish comparison: Sensodyne vs Colgate on sensitivity relief speed" |
| Description | 2-3 sentences with data references | "Sensodyne loses 60% of comparison queries to Colgate on this topic. Create a detailed comparison article..." |
| Pillar | Strategic category | Digital Media |
| Effort | Implementation difficulty | Low (this week), Medium (2-4 weeks), High (1-3 months) |
| Impact | Expected business impact | Low, Medium, High, Critical |
| GSEO Lift | Expected score improvement | "+2-5 points" |
| ROI | Specific expected outcome | "15% increase in transactional mentions within 30 days" |
| Timeline | Implementation timeframe | "1-2 weeks" |
| Priority Score | 1-100 ranking | 85 (high impact, low effort = high priority) |
Priority Scoring
Actions are sorted by priority score (highest first), calculated as an impact-to-effort ratio:
- 90-100 — Critical impact, low effort. Do these immediately.
- 70-89 — High impact, moderate effort. Schedule these next.
- 50-69 — Medium impact or higher effort. Plan for these.
- Below 50 — Long-tail strategic plays. Important but not urgent.
Start from the top of the list and work down. The first 3-5 actions are your low-hanging fruit — high impact with minimal effort.
Status Tracking
Each action has a status workflow:
| Status | Meaning |
|---|---|
| To Do | Not yet started |
| In Progress | Currently being worked on |
| Done | Completed |
| Dismissed | Not applicable or deprioritized |
Update statuses directly in the Action Plan tab to track your progress.
Trend-Aware Intelligence
The Action Plan analyzes historical evolution across all your runs:
- Competitor momentum — If a competitor's mentions grew +40%, the plan creates urgent defensive actions
- Score trends — If your GSEO score is declining, it prioritizes reversal actions
- Market shifts — If a new competitor is emerging, it creates pre-emptive actions
- Acceleration plays — If you're gaining ground, it recommends actions to extend the lead
Regeneration
Click Generate Action Plan at any time to create a fresh plan based on your latest data. The previous plan is replaced with new actions reflecting your current situation.
Regenerating replaces your existing plan. Make sure to note any completed actions or in-progress work before regenerating.
The Five Pillars
Actions are organized into five strategic pillars. See The Five Pillars → for detailed descriptions and examples.