Welcome to EYE
EYE is the Generative Search Engine Optimization (GSEO) platform built for brands that take AI visibility seriously.
We don't scrape. We don't simulate. We don't pretend to be users clicking through browser windows hoping nobody notices. EYE uses official AI platform APIs to query ChatGPT, Claude, Gemini, and Perplexity — the way professionals do it. Fast, reliable, scalable, and fully compliant with every platform's terms of service.
The result: enterprise-grade AI visibility intelligence that you can actually trust, at a speed that makes daily monitoring practical instead of theoretical.
Why EYE Exists
Consumers are making purchase decisions through AI. When someone asks ChatGPT "What's the best sensitive toothpaste?" or Claude "Compare CRM platforms for agencies", the AI's answer directly shapes buying behavior. Most brands have zero visibility into what these platforms say about them.
Some tools have emerged to address this. Most of them rely on browser scraping — automating a headless browser to click through AI chat interfaces and parse the HTML. This approach is slow, fragile, violates platform terms of service, and produces inconsistent data because it depends on UI elements that change without notice. It's a hack, not a solution.
EYE takes a fundamentally different approach.
How EYE Collects Data
EYE queries AI platforms through their official APIs — the same programmatic interfaces used by developers building on top of these models. This is not a workaround. It's the correct, sanctioned, and scalable way to interact with AI platforms.
API-first means: faster execution, consistent data, full compliance with platform terms of service, and the ability to run hundreds of queries in minutes — not hours.
Why API access matters
| API Access (EYE) | UI Scraping (Others) | |
|---|---|---|
| Speed | Hundreds of queries in 2-5 minutes | Hours for the same volume |
| Reliability | Consistent, structured responses | Breaks when UI changes |
| Compliance | Fully within platform ToS | Violates terms of service |
| Scalability | Unlimited parallel queries | Bottlenecked by browser sessions |
| Data quality | Structured, parseable, deterministic | HTML parsing, fragile extraction |
| Platform coverage | 4 platforms simultaneously | Limited by scraping complexity |
| Legal risk | None | Significant — accounts can be banned |
Some tools will tell you that scraping gives you "the real user experience." That's marketing spin for a technical limitation. API responses and chat responses come from the same underlying model — the difference is that APIs give you structured, reliable data instead of hoping a CSS selector doesn't change overnight.
What we query
EYE generates hundreds of prompts per analysis run — not generic keywords, but conversational queries that mirror how real people talk to AI:
- "What's the best CRM for marketing agencies under 50 people?"
- "Compare Sensodyne vs Colgate for sensitive teeth"
- "Which project management tool do remote teams prefer?"
These prompts are generated from your keywords, competitors, product category, buyer personas, and market context. They cover informational, transactional, comparison, and navigational intents — the full spectrum of how consumers use AI for purchase research.
What EYE Measures
EYE doesn't just count mentions. We measure four dimensions that together form your GSEO Score — a proprietary composite metric from 0 to 100:
| Metric | What It Captures |
|---|---|
| Visibility | How often AI platforms mention your brand across relevant queries — your share of the AI conversation |
| Position | Where your brand appears in AI responses. First? Third? Not at all? Position directly correlates with consumer consideration |
| Sentiment | Whether AI describes your brand positively, neutrally, or negatively. This shapes purchase confidence |
| Quality | How detailed, accurate, and comprehensive the AI's knowledge of your brand is. Vague mentions ≠ strong presence |
But we go far beyond a score. EYE also tracks:
- Source citations — Which websites AI platforms reference when discussing your category. This tells you exactly where to focus PR and content efforts
- Customer journey mapping — How your brand performs at each stage: Awareness → Consideration → Decision → Retention
- Content gaps — Specific topics where competitors are mentioned but you're not
- Price positioning — How AI platforms perceive your pricing tier relative to competitors
- Platform differences — Whether ChatGPT, Claude, Gemini, and Perplexity have different opinions about your brand
- Historical evolution — How every metric changes over time across all your analysis runs
What EYE Does About It
Data without action is a dashboard. EYE generates an AI-powered Action Plan — a board-level strategic playbook with 15-20 specific, prioritized actions organized into five pillars:
- Digital Media — Content, SEO, PR, thought leadership
- E-commerce — Listings, reviews, marketplace presence
- Communication — Messaging, narrative control, community
- Business Strategy — Partnerships, positioning, credibility
- Retail Media — Country-specific paid retail advertising across 42+ markets
Each action includes expected GSEO improvement, ROI projections, effort level, and timeline. Sorted from low-hanging fruit to long-tail strategic plays. Not generic advice — specific recommendations referencing your actual data, your actual competitors, and your actual gaps.
The Action Plan also analyzes historical trends across all your runs. If a competitor's mentions grew 40% last month, the plan flags it as urgent. If your score is declining, it prioritizes reversal actions. If you're gaining ground, it recommends acceleration plays.
What You'll Find in These Docs
Get Started
We'll help you get actionable insights about your AI visibility within your first session. You'll understand exactly what we track and how it's different from traditional search. Then, our quickstart guide walks you through your first setup — from creating configurations that mirror real user queries to identifying the right competitors and understanding your first results.
Set Up Your Project
You'll learn how to craft effective keywords for your industry, configure multi-market analysis setups, identify which competitors you should be watching, and create buyer personas that simulate real customer segments. This is where you build everything you need to start collecting meaningful data.
Understand Your Results
Once your analysis runs, you'll see visibility data, position trends, sentiment patterns, source citations, and customer journey performance. This section teaches you how to read every tab, use drilldown panels for deep-dive analysis, and leverage contextual AI chat to ask questions about your data in real time.
Take Action
Based on your visibility data, EYE generates specific, data-driven actions to improve your results — recommending which publications to target, identifying content gaps to fill, highlighting sources where a mention could boost your visibility, and providing country-specific retail media campaigns with real platform names and budget recommendations.
Benchmarks & Reports
Analyze entire product categories — not just your brand. Industry Benchmarks rank every major brand in a market by GSEO Score, share of voice, sentiment, and more. Publish them as Industry Reports for enterprise clients.
Platform
Global coverage across 58 countries and 40 languages, data export (CSV + PDF), white-label branding for agencies, and subscription management.
Interactive Demo
Don't take our word for it. Explore a fully interactive mock dashboard → with sample data and see every feature in action before you sign up.
The Bottom Line
AI search is not a future trend. It's happening now, and the brands that understand how AI platforms perceive them will win the customers that others don't even know they're losing.
EYE gives you that understanding — measured, tracked, and actionable. Built on proper API infrastructure, not browser hacks. Covering 58 countries and 40 languages. With a strategic playbook that turns data into specific wins.