Competitive Intelligence
The Competitive Intelligence module is a dedicated tool for head-to-head brand comparisons across AI platforms — separate from your main GSEO project dashboard.
When to Use It
Use Competitive Intelligence when you need a focused, standalone comparison between specific brands. It's ideal for:
- Pre-launch research — How does AI position your brand vs. the incumbent before a product launch?
- Pitch preparation — Build a competitive analysis for a client presentation
- Quick checks — Fast comparison without setting up a full project
- Market exploration — Understand a new category before committing to ongoing monitoring
For ongoing brand monitoring with historical trends and action plans, use a GSEO Project instead.
Creating a Comparison
- Navigate to Competitive Intel in the sidebar
- Click New Comparison
- Fill in the details:
| Field | Description | Example |
|---|---|---|
| Name | Descriptive label | "Sensodyne vs Colgate Q1 2026" |
| Your Brand | The brand you're analyzing | "Sensodyne" |
| Competitors | One or more competitor brands | "Colgate", "Crest" |
| Product Category | Market context | "Sensitive Toothpaste" |
| Language | Query language | English |
| Country | Market context | United States |
Analysis Results
Each comparison produces detailed breakdowns:
Share of Voice
What percentage of AI mentions go to each brand. Visualized as a pie chart and ranked list.
Sentiment Comparison
How positively each brand is described by AI platforms. Includes positive/neutral/negative distribution for each brand.
Recommendation Frequency
How often each brand is actively recommended (not just mentioned) by AI platforms.
Positioning Language
The specific words and phrases AI platforms use to describe each brand. Reveals how AI frames your brand vs. competitors.
Platform Breakdown
Per-platform results showing which AI models favor which brands. Useful for identifying platform-specific opportunities.
Strengths & Weaknesses
AI-identified competitive advantages and vulnerabilities for each brand, based on the analysis data.
Competitive Intelligence vs. Dashboard
| Feature | Competitive Intelligence | GSEO Dashboard |
|---|---|---|
| Purpose | Quick head-to-head comparison | Ongoing brand monitoring |
| Historical data | Single snapshot | Time series across runs |
| Action Plan | No | Yes |
| Personas | No | Yes |
| Journey mapping | No | Yes |
| Content gaps | Basic | Detailed with recommendations |
| Best for | Research & pitches | Strategy & optimization |
Competitive Intelligence runs count toward your monthly run limit. Check your subscription plan for details.
Run Limits
| Plan | CI Runs/Month |
|---|---|
| Starter | — |
| Professional | 10 |
| Enterprise | 20 |