Buyer Personas
Buyer Personas let you simulate how different customer segments search for and evaluate your brand in AI platforms. They make your analysis more realistic and actionable.
Why Personas Matter
Different customers ask AI different questions:
- A dentist researching professional products uses clinical language
- A parent looking for kids' toothpaste asks about safety and taste
- A budget-conscious shopper focuses on price and value
- A health enthusiast asks about ingredients and certifications
Without personas, EYE generates generic prompts. With personas, the prompts reflect how real customer segments actually interact with AI — producing insights that map directly to your marketing strategy.
Creating a Persona
Navigate to your project and click Personas. Each persona includes:
| Field | Description | Example |
|---|---|---|
| Name | A descriptive label | "Health-Conscious Parent" |
| Demographics | Age, location, income | "30-45, suburban, middle income" |
| Pain Points | Problems they're solving | "Worried about fluoride safety for kids" |
| Goals | Desired outcomes | "Find a safe, effective kids' toothpaste" |
| Search Behavior | How they phrase queries | "Natural, question-based, comparison-focused" |
| Decision Factors | What drives their choice | "Safety, ingredients, pediatric recommendations" |
How Personas Affect Analysis
When personas are defined, EYE uses them to:
- Generate targeted queries — Prompts reflect each persona's language and concerns
- Diversify intent coverage — Different personas trigger different intent types (informational, transactional, comparison)
- Produce segment-specific insights — Understand which customer segments your brand wins or loses
- Improve Action Plan relevance — Recommendations target specific audience gaps
Without Personas
Generic prompts like: "What's the best sensitive toothpaste?"
With "Health-Conscious Parent" Persona
Targeted prompts like: "Is Sensodyne safe for children?", "Natural toothpaste for sensitive teeth without fluoride", "What do pediatric dentists recommend for kids with sensitive teeth?"
How Many Personas?
Create 2-4 personas per project for the best balance between coverage and specificity. Too many personas dilute the analysis; too few miss important segments.
Persona Templates
Here are some common persona archetypes to get you started:
The Researcher
- Asks detailed comparison questions
- Reads reviews and expert opinions
- Values data and specifications
- "Compare X vs Y on [specific feature]"
The Budget Shopper
- Focuses on price and value
- Asks about alternatives and deals
- Values affordability over brand prestige
- "Affordable alternative to [premium brand]"
The Brand Loyalist
- Already knows your brand
- Asks about specific products or features
- Interested in new releases and upgrades
- "Is [brand] still the best for [use case]?"
The Problem Solver
- Has a specific issue to resolve
- Asks solution-oriented questions
- Values effectiveness over brand
- "Best [product] for [specific problem]"
Best Practices
- Base personas on real data — Use actual customer research, not assumptions
- Include your weakest segment — Add a persona for the customer type you struggle to reach
- Keep them distinct — Each persona should represent a meaningfully different search behavior
- Update regularly — Refresh personas as your market understanding evolves
- Name them memorably — "Budget-Conscious Millennial" is easier to reference than "Persona 3"