Closing Content Gaps

Content gaps are your biggest opportunities for GSEO improvement. This guide explains practical strategies for closing the gaps identified in your dashboard.

The Content Gap Lifecycle

1. Identify — EYE detects queries where competitors outperform you
2. Prioritize — Gaps are ranked by impact and actionability
3. Plan — The Action Plan generates specific recommendations
4. Execute — You implement the recommended content and outreach
5. Measure — Run another analysis to verify the gap is closing

Strategies by Gap Type

Topic Gaps (You're Not Mentioned)

When AI platforms mention competitors for a topic but not you, you need to create new signals that associate your brand with that topic.

Actions:

• Publish a detailed blog post or article about the topic, featuring your brand prominently
• Create a dedicated landing page on your website addressing the topic
• Pitch a guest article to a publication AI platforms cite for this topic
• Engage in Reddit/forum discussions about the topic, mentioning your brand naturally
• Add the topic to your FAQ or knowledge base

Timeline: 2-8 weeks for AI platforms to pick up new content

Position Gaps (You're Mentioned But Ranked Low)

When AI mentions you but ranks competitors higher, you need to strengthen existing signals.

Actions:

• Update and expand your existing content on the topic
• Earn additional editorial coverage from authoritative sources
• Build more backlinks to your relevant content
• Get professional endorsements or clinical validation
• Increase review volume and quality on relevant platforms

Timeline: 4-12 weeks for position improvements

Sentiment Gaps (You're Mentioned But With Worse Sentiment)

When AI mentions you but with less positive sentiment than competitors, you need to improve the narrative.

Actions:

• Address the specific concerns driving negative sentiment
• Create content that proactively counters negative narratives
• Respond to negative reviews and community discussions
• Publish positive case studies, testimonials, and success stories
• Pursue professional endorsements that build credibility

Timeline: 4-16 weeks for sentiment shifts

Platform Gaps (You Perform Well on Some Platforms But Not Others)

When you're strong on ChatGPT but weak on Claude, there may be platform-specific training data gaps.

Actions:

• Identify which sources the weak platform cites most in your category
• Focus content and PR efforts on those specific sources
• Ensure your brand information is consistent across all web properties
• Check if the platform has specific content preferences (e.g., Perplexity favors recent content)

Timeline: Varies — depends on platform update cycles

Measuring Progress

Track gap closure by:

1. Running a new analysis after implementing changes
2. Comparing the Content Gaps tab between runs
3. Checking if your mentions increased for the target queries
4. Monitoring position changes for the specific topics
5. Verifying sentiment improvements where applicable

Common Mistakes

• Being too generic — "Improve content" isn't actionable. Target specific topics, specific sources, specific queries.
• Ignoring source intelligence — Don't just create content anywhere. Create it where AI platforms actually look.
• Expecting instant results — AI training data updates take time. Be patient and consistent.
• Focusing only on your website — AI platforms cite many sources. Diversify your content distribution.
• Neglecting existing content — Sometimes updating and expanding existing pages is more effective than creating new ones.